Farmer Livelihood Revitalisation Project (FLRP)

Reviving One Acre At A Time.

How a focused CSR partnership brought distressed farmlands in Pondicherry and Tamil Nadu back into productive, dignified cultivation.

“When the farmer thrives, the nation breathes.”

The Project At A Glance

A Focused Intervention. A Scalable Model.

124+

Farmers Supported

~110

Acres Revived

39

Regions Covered

₹20,000

Inputs Per Acre

Cluster	Regions	Farmers	Land Cultivated
Pondicherry	14	34	25.65 Acres
Chunambedu (Tamil Nadu)	25	90+	84 Acres
Combined	39	124+	~110 Acres

Most beneficiaries are smallholder paddy farmers with under 2 acres of land — the group most exposed to debt, crop failure, and input insecurity.

The Challenge

Farming Became A Risk Too Expensive To Carry.

Financial Insecurity

Farmers lacked timely capital to cultivate their land.

Input Dependency

Borrowing for farm inputs deepened cycles of debt.

Soil Degradation

Long-term chemical overuse reduced productivity.

Equipment Gaps

Basic tools were unavailable or unaffordable.

Climate Vulnerability

Erratic rainfall increased uncertainty every season.

“The people who grow our food were the ones most likely to go without it.”

What The Project Set Out To Do

Restore Productivity. Reduce Dependency. Build Resilience.

Revive farmlands and restore cultivation.

Supply essential inputs directly to farmers.

Reduce chemical dependency through balanced farming.

Strengthen farmer confidence through training.

Build a scalable CSR-linked rural model.

The Intervention

A. The ₹20,000 Input Package

Fish Amino Acid

Panchakavya

Sprayer

Bio-Fertilisers

Tarpaulins

B. Technical & Monitoring Support

Field monitoring & guidance

Soil health education

Pre- & post-harvest support

“We are partners. Not donors.”

Built To Outlast The Funding

Designed For Continuity. Not Dependency.

Soil health restoration

Reduced input dependency

Farmer self-reliance

Scalable village model

Community ownership

The Impact

Financial. Environmental. Social.

With CCAL’s support and Annapradokshana’s on-ground execution, distressed farmlands returned to productive cultivation — while restoring confidence and dignity in farming itself.

“Before APCT, I borrowed money for inputs every season. This year I didn’t have to. My soil is better, and so is my peace of mind.”

— Farmer Name, Pondicherry Cluster

The Partner

Chemfab Alkalis Ltd (CCAL)

CCAL’s CSR support made this programme possible. Their partnership demonstrates what measurable, field-driven CSR can achieve when funding aligns with long-term rural resilience.

This programme forms one part of Annapradokshana’s wider farmer support ecosystem, which has reached 2,500+ farmers across Tamil Nadu and Puducherry.

Fund The Next Cluster